Know Your Coin: Basic Attention Token


The three things every crypto project advocates for are decentralisation, distribution and security. When we talk about security, privacy comes into the picture. Today, with an ever-increasing number of internet users worldwide, businesses becoming more data-oriented, online security and privacy become a huge concern. While the creator economy is blooming, the giant tech companies continue to compromise users’ privacy by marketing their data to advertisers. The whole $330 billion advertising industry fails to deliver quality service to the advertisers and fails to reward publishers and users.

This is where Brave comes in with a solution. Brave is a fast, open-source, privacy-focused browser that blocks third-party ads and trackers, and builds in a ledger system that measures user attention to reward publishers accordingly.

Basic Attention Token

In a nutshell, Brave is just another browser like Chrome or Safari, and it simply blocks ads and measures your engagement spent on the internet to reward you. Brave has introduced its token on the Ethereum blockchain called BAT a.k.a. Basic Attention Token. Brave uses BAT to reward its browser users for their attention while protecting their privacy.

Like other crypto founders, Brave powered BAT is also founded by prominent figures from the industry. Basic Attention Token was founded by Brendan Eric and Brian Bondy, both of whom are distinguished individuals in the internet browsing software industry. Before starting Brave, Brendan Eric was the founder and CTO of Mozilla and also the engineer who wrote JavaScript in 1995. He later went on to launch one of the most popular browsers, Mozilla Firefox in 2004. Today he is leading Brave Software Inc., the firm behind Brave browser and BAT token as the CEO.

Similarly, Brian Bondy has more than 50 years of experience in software development. He was previously at Mozilla and led the software development for Khan Academy. He is currently serving as CTO of Basic Attention Token.

BAT Value Proposition

BAT is a token built on the Ethereum blockchain which provides security and anonymity to its users. BAT philosophy assigns three things to three groups of visitors: Users, Publishers, and Advertisers.

  1. Users — Users access the internet browsers equipped with strong security and privacy algorithms. Their data is not shared anywhere and Brave blocks any third-party ads. BAT counts the users’ attention and rewards them accordingly.
  2. Publishers — Creators and publishers monetize their content more effectively. They are rewarded with BAT tokens for producing great content and users can also contribute through tipping them. Brave currently has more than 1.3 million verified creators.
  3. Advertisers — Ads on Brave browsers are shown only to interested users with anonymity. Advertisers get better returns on their advertisements’ spent without violating users’ privacy. There are currently 400+ advertisers on Brave from about 187 countries.

BAT current market value

Trading price (At the time of writing) — $0.8398

Global Market Cap (at the time of writing) — $1,255,414,947

Global Trading Volume (at the time of writing) — $91,539,749

Circulating supply — 1.49B BAT

Maximum Supply — 1,500,000,000 BAT

Where to trade BAT

To trade BAT at Unocoin, you can download the Unocoin application or sign up at For every unique sign up during the second month of this new year, new users will get a welcome bonus of INR 100 worth of bitcoin.

What’s more? With Unocoin, you can earn Satoshis by just shaking your phone. All you need to do is, download the latest version of the Unocoin application, shake your phone and earn Satoshis for free!

About Unocoin

Unocoin is India’s first and the most secure bitcoin trading app. This exchange app was founded in 2013. You can buy and sell bitcoin instantly using the Instant Buy and Sell feature. Not just this, you can also buy ETH and Sell ETH in no time. With more than eighty-seven coins listed on this best cryptocurrency exchange in India, you can also accept bitcoin from your friends from any location. You can also know which cryptocurrency works best for you with the price ticker and notifications. The most popular cryptocurrencies like Bitcoin (BTC), Ether (ETH), USDT (Tether), BNB, Ripple (XRP), Cardano (ADA), Solana (SOL), Binance USD (BUSD), Dogecoin (DOGE), Polkadot (DOT) and other popular altcoins can be traded on the go. The new Android and iOS applications make Unocoin the best cryptocurrency app. With the unique feature of the Systematic Buying Plan, you can buy and sell bitcoin and Ether periodically. What more? You can start your crypto journey using SBP for as little as INR 10. With another exciting feature called Crypto Basket, you can diversify your crypto portfolio based on market capitalisation (Market Cap) or Volume. These two excellent features make Unocoin the best cryptocurrency platform.

Love Crypto Coins. Love Unocoin.

Please find the list of authentic Unocoin accounts for all your queries below:


Crypto products are unregulated as of this date in India. They could be highly volatile. At Unocoin, we understand that there is a need to protect consumer interests as this form of trading and investment has risks that consumers may not be aware of. To ensure that consumers who deal in crypto products are not misled, they are advised to DYOR (Do Your Own Research).


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